The Business of Luxury
The luxury industry is complex and quickly evolving. It requires managers to understand the specific character of luxury goods and the changing balance of the world’s most important luxury goods markets. The Business of Luxury is specifically designed for motivated professionals called to play an important role in the future of their international companies or family-owned enterprises. Participants will be introduced to the concept of “dream factor” management and will understand how to translate this notion into brand identity and marketing strategies, focusing on brand consistency.
« As the world's premier diamond company, De Beers is increasingly seeking out holistic trainings both for our high-potential managers and for our clients, as we operate in an expanding luxury market. Versatility, a 360-degree market view and deep understanding of the industry's various functions give leaders a step-up over the competition. ESSEC Business School has created the Advanced Management Program in the Business of Luxury to respond to these industry needs through a high-impact training during which participants discover firsthand the luxury markets in Paris, Hong Kong, Geneva and New York while interacting with top industry players and academics. »
Stephen Luissier, CEO, Forevermark and DeBeers Executive Director, Advanced Certificate - The Business of Luxury
|Date:||15, 16, 17, 18 et 19 juin 2020|
|Lieu:||Campus du CNIT La Défense|
Arab Luxury World conference - Dubai
Comment financer ma formation à l'ESSEC Executive Education ?
Directeur académique de l'Advanced Certificate The Business of Luxury, du MBA International Luxury Brand Management et professeur de marketing à l’ESSEC Business School Ph.D. in Management, ESSEC Business SchoolDoctorat en Sciences de Gestion, Université Paris IX-DauphineITP, IMD LausanneGlocoll Fellow, Harvard Business SchoolFranck Asenkat
Design managementDelphine Dion
Delphine Dion teaches luxury retailing at ESSEC Business School. Her current research projects explore luxury brand management and luxury retailing. In particular, they analyze the management of heritage brands, human brands, and consumer experience in luxury stores. She is also doing research on materiality and visual methodologies. Her research has been published in many books and academic journals including the Journal of Consumer Research, Journal of Retailing, Consumption Markets & Culture, Journal of Retailing and Consumer Services, Journal of Marketing Management, etc. Her research has received several prizes and awards.Peter O'Connor
Peter O’Connor est professeur en systèmes d’information à l’ESSEC. Titulaire d'un Doctorat de l'Université Queen Margaret, ses recherches, son enseignement et son expertise en consulting portent sur la technologie, la distribution, le e-commerce et le marketing électronique, en particulier dans le secteur hôtelier. Il dirige le programme MSc. in Hospitality Management de l'ESSEC.Public
Who should participate?
- Important luxury manufacturers / retailers
- "Second generation" professionals training to take over the family business
- Professionals from up-and-coming luxury companies
- Luxury business suppliers (banks, brokers, etc.)
- Cultural foundations of luxury brands
- Success factors of Luxury
- Brand management and challenges
- Brand communication and semiotics
- Relationships with consumers
- Managing consumers’ experiences in the digital space