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The Business of Luxury

The luxury industry is complex and quickly evolving. It requires managers to understand the specific character of luxury goods and the changing balance of the world’s most important luxury goods markets. The Business of Luxury certificate is specifically designed for motivated professionals called to play an important role in the future of their international companies or family-owned enterprises. Participants will be introduced to the concept of “dream factor” management and will understand how to translate this notion into brand identity and marketing strategies, focusing on brand consistency.

Testimonial, Alumnus

« As the world's premier diamond company, De Beers is increasingly seeking out holistic trainings both for our high-potential managers and for our clients, as we operate in an expanding luxury market. Versatility, a 360-degree market view and deep understanding of the industry's various functions give leaders a step-up over the competition. ESSEC Business School has created the Advanced Management Program in the Business of Luxury to respond to these industry needs through a high-impact training during which participants discover firsthand the luxury markets in Paris, Hong Kong, Geneva and New York while interacting with top industry players and academics. »

Stephen Luissier, CEO, Forevermark and DeBeers Executive Director, Advanced Certificate - The Business of Luxury

Fees: €5,000

Durée: 5 days
Date: 15, 16, 17, 18 et 19 juin 2020
Langue: Anglais
Lieu: Campus du CNIT La Défense
Format: Modular

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