Corporate innovation
This short course is taught in English.
Corporations need to grow to survive and a direct driver of growth is innovation. Never before have corporations been so threatened by startups, necessitating corporations find new ways of innovating.
This module proposes to examine every facet of an innovative program for corporations. This includes developing early warning systems of threats from startups to how to engage in corporate venturing and everything in-between. The module will be useful for all managers interested in understanding how large firms should innovate in a post-COVID world.
Price : 4 500 € H.T soit 5 400 € T.T.C
| Durée: | 6 jours |
| Date: | Nous consulter |
| Langue: | Anglais |
| Lieu: | CNIT, Paris la Défense |
| Format: | Temps Partiel |
-
Steven SeggieLe Dr. Steven H. Seggie est Professeur de marketing et d'innovation à l'ESSEC et Directeur Académique de l'ESSEC Executive MBA. Titulaire d'un Doctorat en Marketing de l'Université d'Etat du Michigan, ses travaux incluent le développement de processus d'innovation pour les PME et les grands groupes, la création de caneaux marketing et les processus d'entrée sur les marchés internationaux pour les PME. Il est également le mentor d'un des plus grands accélérateurs de startups du Moyen-Orient, Etohum.
Yann Cramer-
François FeigeIl a successivement dirigé le fonds d’investissement du groupe Air Liquide, les fusions/acquisitions du groupe Renault Trucks et a été membre du Directoire de Natixis Private Equity International et Managing Partner au Pays-Bas. Il enseigne la Finance dans les programmes pour dirigeants de l’ESSEC.
Objectives- Eying potential volumes and margins in the upscale and high-performance markets.
- Play with your own business cases.
- How do large firms manage relationships with all of the actors in the entrepreneurship ecosystem including startups, business accelerators, regulatory bodies, and universities.
- Ways that firms can set up warning and monitoring systems that allow you to know when disruption is coming and allow you to prepare for it and be ready to fight it.
- How a traditional R&D organization can be turned into an open and commercially responsive one, how to unlock the short-term value of their research and innovation efforts, and what metrics need to be implemented to drive the value of innovation.
- New ways of working and thinking.
- Explain corporate venturing and position it in the global investment environment.
-
Public
This program targets managers and business units directors, wishing to increase and deepen one's skills in corporate innovation.
Teaching methodsThe training will be delivered through e-learning, theoretical presentations, case studies and sharing of experiences, interactions and videos.