Sonja PROKOPEC

Professor
department: Marketing
Campus de Singapour
+33 (0)1 34 43 36 19

Diplomas

  • 2007: Ph.D. in Marketing (Université de Houston United States of America)
  • 2003: Master of Business Administration (MBA) (University of Central Florida United States of America)
  • 2001: Bachelor of Science in Business Administration, Marketing (University of Central Florida United States of America)
Career
Other appointments
    • 2022 – 2025 : Associate Dean for Essec Asia-Pacific (ESSEC Business School Singapore)
Full-time academic appointments
    • 2019 – Now : Professor (ESSEC Business School Singapore)
    • 2013 – 2019 : Associate Professor (ESSEC Business School Singapore)
    • 2007 – 2013 : Assistant Professor (ESSEC Business School Singapore)
Other Academic Appointments
    • 2010 – 2022 : LVMH Chaired Professor (ESSEC Business School France)

Awards

  • 2016 : Best Paper Award, Asian Luxury Branding Conference, organised under the LVMH-SMU Initiative for her paper “Extinguishing the Flame of Desire: How Successful Luxury Brand Extensions Can Satiate Brand Desire” (coauthored with Vanessa Patrick).
  • 2015 : Nominated “40 professors under 40” in 2015 by Poets and Quants.
  • 2001 : UCF Golden Medallion for Outstanding Academic Achievement (University of Central Florida, United States of America)
  • 2001 : National Student-Athlete of the Year (United States of America)
  • 2000 : UCF Founder’s Scholar award (awarded to top 1 % of students) (University of Central Florida, United States of America)
  • 2000 : Scholar – Athlete All American (United States of America)

Grants

  • 2003 : Presidential Scholarship (Université de Houston, United States of America)
  • 2003 : Doctoral Fellowship (Université de Houston, United States of America)
  • 2002 : UCF Graduate Merit Fellowship (University of Central Florida, United States of America)
  • 2001 : UCF Alumni Trust International Student Scholarship (University of Central Florida, United States of America)

Journal articles

Conference Proceedings

Presentations at an Academic or Professional conference

Research activities
  • Member of an academic association
    • 2008 – Now: Member of Society of Consumer Psychology (SCP)
    • 2008 – Now: Member of American Marketing Association (AMA)
    • 2004 – Now: Member of Advances for Consumer Research (ACR)
Theses
  • 2020 : TALEBI A. (ESSEC Business School), Thesis director, Essays on emotions and decision-making