Martine Bronner
Teaching Professor, Marketing Department
Strategic Marketing Project Lead

Photo de Martine Bronner
Curriculum Vitae (pdf)
General Information Other Activities
Diplôme ESSEC.
Maîtrise de Sciences Economiques.
Scientific Activities
Conference Presentations
A new product launch case "Cas Olives" and two sales promotion strategy cases "Croisières Costa" and "Travelstore," 1995-96.

Three sales promotion strategy cases "Aigle", "Société Française de Factoring" and "Olida," 1994-95.

Professional Experience
Product Manager with international food company "Douwe Egberts" (European subsidary of Sara Lee Group) in charge of marketing strategy for "La maison du Café," France's second largest selling coffee brand, 1978-84.)

Head of the Marketing Department at the Graduate Management School in Reims ("Groupe ESC Reims"), 1987-91.

Lecturer in Marketing: ESC Reims, EAP, ISC, ESLSCA.
Useful Links

ESSEC Asia-Pacific Campus
5 Nepal Park
Singapore 139408

This website uses cookies. By continuing to browse this site, we will assume that you consent to the use of cookies. Find out more about cookies.

Help Me Choose a program