Gilles Laurent
Research Fellow, Marketing Department

Photo de Gilles Laurent
Curriculum Vitae (pdf)
General Information Research Areas


Ph.D. in Management Science, Massachusetts Institute of Technology (1978)
 (“A Study of Mutiple Consumption for Frequently Purchased Consumer Products”)

SM in Operations Research, Massachusetts Institute of Technology (1976)
  (“A Dynamic Analysis of the Housing Market in Paris”)


 HEC Paris Grande Ecole (1970)



Gilles LAURENT is Research Fellow at ESSEC Business School, in the Marketing Department.

His research field is Marketing and Consumer Behavior. He has published articles in international journals such as Management Science, Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of Consumer Research, International Journal of Research in Marketing, Journal of the Academy of Marketing Sciences, Marketing Letters, and other outlets.

Before joining ESSEC, he was for 34 years at Professor at HEC Paris, where he served as Associate Dean for the Ph.D. program and Associate Dean for Research.

He was Editor-in-chief of International Journal of Research in Marketing (1987-1989). He organized (for the first time outside North America) the Marketing Science Conference (1987) and the Invitational Choice Symposium (1998).

He is currently Associate Editor of Journal of Business Research and Recherche et Applications en Marketing.

Research Areas

Older consumers.

Luxury, from the consumer side.

Consumer processing of retail prices.

On-going Projects

“How Do Consumers Read Prices?” (with M. Vanhuele) 

“Does Choice Confidence Decrease Among Older People?” (with R. Lambert-Pandraud and D. Dubois).

 “Should the Color Background of an Ad Be Congruous with the Featured Product? Yes and No,” (with M. Dhouib, S. Lacoste-Badie, O. Droulers).

  “Impact of Age on Consumer Ability to Handle Complex Promotions,” (with R. Lambert-Pandraud).

Useful Links
Tel: 01 34 43 33 86

ESSEC Business School
Av. Bernard Hirsch
B.P. 50105
95021 Cergy Pontoise Cedex

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