Leading with Data-Driven Strategies & Analytics
Given that most companies are taking their business processes digital it is our duty as a pioneering and leading business school to provide a selection of courses and genuine case studies on digital transformation.
This certificate Leading with Data-Driven Strategies & Analytics is part of the 5 online Executive certificates that make up our fully online Executive Master in Digital Transformation. Its aim is to explore the power of data and analytics to make you understand how to lead with data-driven strategies and master analytics as a competitive advantage.
You will be taught online by ESSEC data academic experts as well as by highly qualified team members of two start-ups that have put data at the very heart of their strategies.
During 8 weeks of deep immersion into data and analytics, you will gain the skills to put in place a data-fueled organisation and act as a data digital leader to lead and contribute to digital transformation actions.
Discover our 100% online certificate now
|Date:||March 8, 2021|
is an Associate Professor of Management at ESSEC, where he teaches strategy and strategic management courses in the school’s Masters in Management, GMBA, and Executive Programs as well as strategy, organization theory, computational modeling, and machine learning in the school’s doctoral program. His research focuses on how organizational structure influences the way companies adapt to industry changes and innovate and his work has been published in the leading scientific journals like Strategic Management Journal, Organization Science, Journal of Organization Design and the Journal of Management Inquiry. Before joining ESSEC in 2016, Maciej completed his MBA at INSEAD, and later earned a PhD in Management (Strategy) from the same school. Prior to INSEAD, Maciej worked at Deloitte in Canada and at Siemens AG in Germany.Jeroen Rombouts
Jeroen Rombouts is a professor in the IDS department of ESSEC Business School, he holds a doctorate in econometrics from the Catholic University of Louvain, in Belgium. His research include econometrics, finance, statistics and forecasting applications. He is also an expert consultant in financial econometrics, statistics and macroeconomic forecasts.Fabrice Marque
is the Executive Director of the Strategic Business Analytics Chair at ESSEC. He has been working as a consultant for more than 25 years now, leading Accenture’s Customer Strategy practice till 2019, and helping organisations to drive growth through marketing, sales and customer experience. Working with more than 100 customers, he had the opportunity to lead projects spanning from pure strategy assignments to managing ad interim his clients’ business. Most of them used data, advanced analytics or AI as a strategic differentiator. Fabrice continues to work with leaders from start-ups and large organizations to accelerate their data & customer agenda. Fabrice graduated from ESSEC in 1995 and holds an Engineering degree with a specialization in Neural Networks.Audience
This certificate is best suited to the following profiles:
Managers who aim to initiate or take part in a digital transformation project
Managers responsible of innovative projects
Managers who are looking to gain digital skills to progress further in their career