Innovative brand & digital marketing strategies: Insights from the luxury industry
Given that most companies are taking their business processes digital, it is our duty as a pioneering and leading business school to provide a selection of courses and genuine case studies on digital transformation. This certificate is included in the seven modules that make up our fully online Executive Master in Digital Transformation.
By exploring key insights from the luxury industry, you will grow your skills in brand and digital marketing strategies and learn how to establish a strong brand position focusing on innovation and a strong customer-centric approach supported by digital. The luxury sector is being particularly smart about digital!
You will be taught by ESSEC digital marketing academic experts as well as highly qualified marketing executives with expertise in European and Asian markets. During eight weeks of deep immersion into brand and digital marketing strategies, you will acquire the digital skills you need to lead marketing innovation in your organisation.
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Prof. Sonja Prokopec is the ESSEC LVMH Chair Professor of Luxury Brand Management. She was named one of the Top 40 under 40 Business School Professors worldwide in 2015 (Poets&Quants ranking). Her research explores consumer judgment and decision-making. She is also interested in understanding the factors that affect how luxury brands are perceived. Prof. Prokopec’s research has been published in the Journal of Consumer Research, Journal of Consumer Psychology, and the International Journal of Research in Marketing among others, as well as a variety of media including the Huffington Post, the Business of Fashion, the Business Times Singapore, Luxury Daily, Jing Daily and so on. Outside of teaching and research, she actively advises companies from the luxury, fashion and lifestyle and automotive industries regarding consumer behaviour trends, consumer research and marketing and brand managementissues. Prof. Prokopec received her PhD in Marketing fromthe University of Houston in 2007. Prof. Sonja Prokopec is the academic design coordinator of the ESSEC Executive Online Cert...Bérengère de Villepin
Bérengère de Villepin has been working on Digital Marketing for more than 12 years. She has been leading corporate digital marketing strategies in Asia, Europe and the Middle East, on both sides:customers and agencies. Based in Singapore since 2013, she was VP Client Services in an agency specialising in luxury brands including Hermes, FourSeasons Hotels & Resorts, Langham Hotels & Resorts and others. Involved in every step of the digital marketing strategy, Bérengère de Villepin has always enjoyed nurturing her clients' knowledge of the fascinating subject of digital. She is therefore especially keen to share her insight with ESSEC Singapore students starting in 2020.Pierre-Emmanuel Saint Esprit
Passionate about the circular economy, Pierre-Emmanuel Saint-Esprit co-founded ZACK at the age of 22 while studying at ESSEC and the University of California Berkeley. ZACK is the leader in France among companies that aim to extend the life of electronic products or give them a second life (recycling, repair, resale, donation to associations). In 2020, ZACK was one of the top three French circular companies according to the TECH FOR GOOD report by the Presidency of France, alongside Phénix and Castalie. That same year, Pierre-Emmanuel won the vote of all BCG employees for the social entrepreneur of the year award. In 2021, he was among the top 50 CSR personalities established by the Cercle de Giverny, alongside Antoine Sire (BNP Paribas), Hélène Valade and Olivia Grégoire (Secretary of State for CSR). Finally, he was nominated in the 30 Under 30 ranking by Forbes France: a list of rising stars in the French entrepreneurial ecosystem. Pierre-Emmanuel is also Professor of Circular Economy, President of the ESSEC Alumni Entrepreneurs Club, pioneer of the E...Alexis de La Tour du Pin
Alexis de La Tour du Pin has been teaching Digital Marketing Strategy at Essec Business School since 2013. An Essec alumni from the class of 2006, he pursued a career at Google for 11 years, where he developed a varied suite of marketing skills: from building a marketing team to piloting Google’s CSR approach in France, to launching cross- media consumer campaigns for YouTube, striking innovative partnership marketing programmes or setting up best-in-class marketing research studies for numerous Google clients. Also a startup advisor, he specialises in the field of environmental transition, and in particular sustainable digital. In 2019 he created an ESSEC course entitled Digital Humanism, to re-adjust the place we give to digital in our societies. He is also the Executive Director of the new Sustainability Chair at ESSEC.Audience
This certificate is dedicated to the following profiles:
Managers who aim to initiate or take part in a digital transformation project.
Managers responsible for innovative projects.
Managers who are looking to gain digital skills to progress further in their career.
- 100% online conferences.
- Teamwork (top-level peer-learning).
- Individual academic coach.