Innovative brand and digital marketing strategies: insights from the luxury industry

Given that most companies are taking their business processes digital, it is our duty as a pioneering and leading business school to provide a selection of courses and genuine case studies on digital transformation. This certificate is included in the seven modules that make up our fully online Executive Master in Digital Transformation.

By exploring key insights from the luxury industry, you will grow your skills in brand and digital marketing strategies and learn how to establish a strong brand position focusing on innovation and a strong customer-centric approach supported by digital. The luxury sector is being particularly smart about digital!

You will be taught by ESSEC digital marketing academic experts as well as highly qualified marketing executives with expertise in European and Asian markets. During eight weeks of deep immersion into brand and digital marketing strategies, you will acquire the digital skills you need to lead marketing innovation in your organisation.

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Date: English // 8 weeks // Eligible for CPF Fees: €2,900 excl. tax
Format: Online

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