Luxury Retail Management in the Digital Age

Most luxury and premium brands have focused on integrating their distribution by developing a mix of directly operated retail stores and branded wholesale agreements with selected partners. In the recent years, this integrated retail strategy has been disrupted by the digital revolution and the development of E-commerce, mobile and social commerce. This course, which benefits from the most recent research on the development of the OMNI retail channel mindset will revisit the most important success factors of luxury retail management at the age of internet and how luxury and premium brands should secure their investments in retail.



Duration: 2 days
Date: 17 & 18 June, 2019
Language: English
Location: ESSEC Business School, Asia-Pacific, 5 Nepal Park, Singapore 139408
Format: Full Time and Part time

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Louise Nguyen

+65 6413 9735

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ESSEC | CPE Registration number 200511927D | Period of registration: 30 June 2017 - 29 June 2023
The Committee for Private Education (CPE) is part of SkillsFuture Singapore (SSG)

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