The Art of Collaborations in the Luxury and Premium Industry

In the last 25 years, luxury and premium brands have learnt to better control and communicate their brand DNA and codes, increase the consistency of their brand architecture and brand expressions across product categories and regions, increase their control on distribution and retailing to get closer to their consumers and develop consumer’s knowledge.

But more recently, we have seen a growing number of brand collaborations initiatives at large, from co-branding to marketing alliances and distribution partnerships, between different categories of companies and actors, which do not only relate to small brands but are also often used by big and famous luxury brands.

This innovative course will help participants understand better this new branding phenomenon and learn how to leverage more effectively on collaborations at large.



Duration: 2 days
Date: TBC
Language: English
Location: ESSEC Business School, Asia-Pacific, 5 Nepal Park, Singapore 139408
Format: Full Time and Part time

Talk to our advisor

Louise Nguyen

+65 6413 9735

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ESSEC | CPE Registration number 200511927D | Period of registration: 30 June 2017 - 29 June 2023
The Committee for Private Education (CPE) is part of SkillsFuture Singapore (SSG)

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