Programs

Strategic management of an innovative service

Length: 2 days

Start date: October 21, 2010

Classes will take place on: October 21, 22

Location: Paris, La Défense - CNIT

Fees: €1,700 (excl. tax)

To understand how innovation has become vital in an economy dominated by services, and to study its particularity when compared to other sectors
To grasp the complexities of the innovation process and learn how to implement it
To study a project’s feasibility, taking into account both internal and external factors, and to learn to ask questions about the expectations of the innovative project
To place innovation in an organizational context by analyzing the indicators that support innovation throughout the whole process

A global overview of the innovation process in 5 steps
Mobilizing a company around issues of innovation
Analyzing the possible earnings and consequences of the project
Identifying external expectations and the conditions that favor the project’s development
Practical example
Evening: lecture highlighting an example from business

Ability
Organizations which favors innovation
Indicators used for evaluating the ability of the organization to implement the idea through their employees and partners
Practical example
Protecting innovation
- - Legal issues related to protecting innovative services
- - Analyzing the risks before the market launch
- - Practical example

Innovation managers in the general sense, particularly those involved in services
Managers wishing to reflect on the organization of innovation within their company
Employees in charge of innovation projects within their companies
Managers who have responsibilities linked to innovation or who find themselves in a company that is particularly innovative

Hervé Mathe is an innovation management lecturer and director of ISIS, ESSEC Business School’s Institute for Service Innovation and Strategy. He is also chair of Innovation and Services and of La Poste’s Strategic Service Management. A full professor at the University of Lausanne from 1990 to 1999, he has also taught as a guest professor at Harvard Business School, the Wharton School of the University of Pennsylvania, the National University of Singapore and Bocconi University. He is author and co-author of approximately a dozen works, including “L’Innovation dans les Services : perspectives et strategies” (“Innovation in the Service Sector: perspectives and strategies”), “Le Service Global : Innovations et Stratégies Internationales” (“Global Services: International Innovations and Strategies”), “Integrating Service Strategy in the Manufacturing Company”, “Strategic Marketing for Service Industries”, “La Logistique d’entreprise” (“Businesslogistics”) and over a hundred articles. Holder of a doctorate from the Institut d’Etudes Politiques in Paris, a doctorate in Management Sciences from the University of Paris IX-Dauphine and a Ph.D in technology management from Cranfield, he has worked regularly as a strategic management consultant for multinational companies and public corporations for over 20 years.

Xavier Pavie is an ESSEC researcher and ISIS executive director. He develops and implements research in response to the marketing, innovation and service-related issues of the Institute’s partners, whether businesses (notably La Poste, CSC,EDF and LCL) or institutions. A strategic and operational marketing professional with approximately 15 years of experience in large corporate groups in both the industrial sector (Nestlé and Unilever) and tourism sector (as Director of Marketing at Club Med), he has developed new innovative offers and products,such as the idea of themed mini-vacations and the creation of an innovation committee. A graduate with majors in both business and philosophy, he recently published “Apprentissage de soi” (“Learning about yourself”), “Exercices spirituels dans la phénoménologie de Husserl” (“Spiritual exercises in Husserl’s phenomenology”) and coedited “Tourisme et Innovation” (“Tourism and Innovation”) with P. Kalfon of Computer Sciences Consulting. Specialists in specific aspects of innovation and services will also contribute by initiating both debates and discussions.

Olivier Fourcadet teaches Strategic Management at ESSEC. A veterinarian and a trained economist, he is particularly interested in the interactions between different industry stakeholders,and in issues relating to the relationship between food production and health and business forecasting. For several years, he has also been studying the potential contribution that cognitive sciences could make to these domains.

Ray Iunius holds a Doctorate in Management and a Doctorate in Technical Sciences, an MBA from HEC Business School in Lausanne and an Msc. He is director of INTEHL – the Institute of Innovation and Entrepreneurship in Lausanne.He teaches project management, operational strategy, business development, and applied research methodology.

Pascal Minella, a Eurogroup partner, has developed his skills as a business specialist and problem solver within an American consultancy group. He has a particular interest in marketing, innovation and human issues. He is a graduate of HEC Business School in Geneva.

Julie Le Gouëz/ Nathalie Kalemba
Tel: +33 (0)1 46 92 35 99
Fax. : +33 (0)1 46 92 49 90
Email: legouez@nullessec.fr kalemba@nullessec.fr