ESSEC Business School - You have the answer

Executive Education

Programs

Stephen Luissier

Stephen Luissier

CEO, Forevermark and DeBeers Executive Director Advanced Management Program - The Business of Luxury

« As the world's premier diamond company, De Beers is increasingly seeking out holistic trainings both for our high-potential managers and for our clients, as we operate in an expanding luxury market. Versatility, a 360-degree market view and deep understanding of the industry's various functions give leaders a step-up over the competition. ESSEC Business School has created the Advanced Management Program in the Business of Luxury to respond to these industry needs through a high-impact training during which participants discover firsthand the luxury markets in Paris, Hong Kong, Geneva and New York while interacting with top industry players and academics. »

Advanced Management Program - The Business of Luxury

The AMP - Luxury program is designed for luxury goods professionals to better understand and navigate an increasingly complex sector, one in which the most important luxury markets are shifting from West to East and from traditional to emerging markets. Executives will master different disciplines specific to luxury goods, such as branding, distribution and specific aspects of financial management, providing them with a broad industry view.

Admission requirements

Candidates for the AMP - The Business of Luxury should:
• Have 5 to 10 years professional experience in the luxury goods sector in different management positions
• Understand major challenges in the luxury industry
• Be fluent in business English

Content and Dates

Day 1 - Cultural Foundations of Luxury Brands - September 22nd 2014

Day 2 - Success Factors of Luxury Brand Management and Challenges - September 23rd, 2014

Day 3 - Brand Communication and Semiotics - September 24th, 2014

Day 4 - Relationships with Consumers and Experience Management - September 25th, 2014

Day 5 - Managing consumers' experiences in the digital space - Septembre 26th, 2014

Fees

5000€, plus tax


Advanced Management Program - The Business of Luxury

  • Provide participants with clear insight into the management of luxury goods
  • Develop marketing and management competencies related to luxury brands
  • Deepen understanding of the specific character of luxury goods
  • Develop strategic thinking with regards to current changes in the sector
  • Learn to transform a national brand into an international brand
  • Confront challenges related to Customer Relationship Management, in particular how to democratize a brand
  • Create a brand blending tradition and modernity
  • Understand how to create a consumer experience in the digital space

Advanced Management Program - The Business of Luxury

DAY 1 : CULTURAL FOUNDATIONS OF LUXURY BRANDS

  • Evolving concepts of luxury and luxury markets
  • Managing the dream factor and brand desirability
  • Cultural dimensions of the dream factor

DAY 2 : SUCCESS FACTORS OF LUXURY BRAND MANAGEMENT AND CHALLENGES

  • Understanding luxury consumption patterns
  • Business dynamics of luxury markets
  • Managing Paradox 1 : Staying true to tradition while becoming modern

DAY 3 : BRAND COMMUNICATION AND SEMIOTICS

  • Different models of luxury brand building
  • Understanding brand identity
  • Brand communication and semiotics

DAY 4 : RELATIONSHIPS WITH CONSUMERS AND EXPERIENCE MANAGEMENT

  • Experience branding
  • Evolving consumer culture : democratization
  • Relating to consumers
  • Consumer engagement
  • Performative branding

DAY 5 : MANAGING CONSUMERS' EXPERIENCES IN THE DIGITAL SPACE

  • Digital space and its impact on luxury brand management
  • Consumer experiences with digital touch points
  • Managing paradox 2 : Conveying the spirit of luxury while making it accessible to many

Advanced Management Program - The Business of Luxury

Who Should Participate?
• Important luxury manufacturers / retailers
• "Second generation" professionals training to take over the family business
• Professionals from up-and-coming luxury companies
• Luxury business suppliers (banks, brokers, etc.)

Advanced Management Program - The Business of Luxury

Academic Director
Simon Nyeck
Professor of Marketing at ESSEC Business School
Academic Director, MBA in International Luxury Brand Management

Faculty and Market Professionals
- Nicolas Graf, PhD, Professor of Management, ESSEC
- Pierre Xiao Lu, PhD, Professor of Marketing, School of Managment, Fudan University
- Anne-Flore Maman, PhD, Lecturer, ESSEC, Director of SémioConsult
- Simon Nyeck, PhD, Professor of Marketing, ESSEC
- Peter O'Connor, PhD, Professor, Department of Information Systems, Decision Sciences and Statistics, ESSEC

Advanced Management Program - The Business of Luxury

Stephen Luissier

Advanced Management Program - The Business of Luxury

As the world's premier diamond company, De Beers is increasingly seeking out holistic trainings both for our high-potential managers and for our clients, as we operate in an expanding luxury market. Versatility, a 360-degree market view and deep understanding of the industry's various functions give leaders a step-up over the competition. ESSEC Business School has created the Advanced Management Program in the Business of Luxury to respond to these industry needs through a high-impact training during which participants discover firsthand the luxury markets in Paris, Hong Kong, Geneva and New York while interacting with top industry players and academics. Stephen Luissier, CEO, Forevermark and DeBeers Executive Director

Your contact:

Nathalie Kalemba
Tel: +33 (0)1 46 92 35 99
Fax. : +33 (0)1 46 92 49 90
Email: kalemba@nullessec.edu