Advanced Certificate - The Business of Luxury
The Advanced Certificate in Luxury is designed for luxury goods professionals to better understand and navigate an increasingly complex sector, one in which the most important luxury markets are shifting from West to East and from traditional to emerging markets. Executives will master different disciplines specific to luxury goods, such as branding, distribution and specific aspects of financial management, providing them with a broad industry view.
Testimonial, Alumnus
« As the world's premier diamond company, De Beers is increasingly seeking out holistic trainings both for our high-potential managers and for our clients, as we operate in an expanding luxury market. Versatility, a 360-degree market view and deep understanding of the industry's various functions give leaders a step-up over the competition. ESSEC Business School has created the Advanced Management Program in the Business of Luxury to respond to these industry needs through a high-impact training during which participants discover firsthand the luxury markets in Paris, Hong Kong, Geneva and New York while interacting with top industry players and academics. »
Stephen Luissier, CEO, Forevermark and DeBeers Executive Director, Advanced Certificate - The Business of Luxury
Fees: €5,000
| Durée: | 5 days |
| Date: | 2, 3, 4, 5, 6 juillet 2018 |
| Langue: | Anglais |
| Lieu: | CNIT Paris La Défense |
| Format: | Temps Partiel |
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Simon NyeckDirecteur académique de l'Advanced Certificate The Business of Luxury, du MBA International Luxury Brand Management et professeur de marketing à l’ESSEC Business School Ph.D. in Management, ESSEC Business SchoolDoctorat en Sciences de Gestion, Université Paris IX-DauphineITP, IMD LausanneGlocoll Fellow, Harvard Business School
Nicolas GrafNicolas Graf is on the faculty of ESSEC business school in Paris, where he teaches strategy and real estate finance. He received his Ph.D. from Virginia Polytechnic Institute and State University, with a concentration in corporate finance and strategic management and his MBA and bachelor’s degree from the Ecole hôtelière de Lausanne. Prior to his teaching and research, Dr. Graf spent several years in operations, managing individual restaurants in Switzerland and working in full-service hotels in the US. As a scholar, his research focuses on competitive strategy, product development and franchise systems in service industries. He has published in the International Journal of Hospitality Management, the Real Estate Finance Journal and the Journal of Retail and Leisure Property, as well as a number of applied articles in industry journals and newsletters. Dr. Graf has delivered executive education courses for hotel and restaurant companies in Asia, North and South America and Europe, and conducted consulting projects in the fields of asset management, strategic pla…
Peter O'ConnorPeter O’Connor est professeur en systèmes d’information à l’ESSEC, où il est également doyen des programmes académiques. Ses recherches, son enseignement et son expertise en consulting portent sur la technologie, la distribution, le e-commerce et le marketing électronique, en particulier dans le secteur hôtelier.
Anne-Flore Maman LarraufieAnne -Flore Maman Larraufie est la directrice académique du Mastère Spécialisé® en Stratégie et Management of International Business. Elle est titulaire du master homonyme en formation initiale à l'ESSEC, possède un certificat d'études avancées (Thunderbird Business School, USA) et a terminé son doctorat en administration des affaires à l'ESSEC. Après plusieurs expériences professionnelles dans des entreprises bien connues (EADS , LVMH), elle a mis en place sa propre agence de conseil SémioConsult® en 2010. Elle est devenue une expert sur le Made in France et le luxe au service du ministère français de l'Economie.
PublicWho should participate?
- Important luxury manufacturers / retailers
- "Second generation" professionals training to take over the family business
- Professionals from up-and-coming luxury companies
- Luxury business suppliers (banks, brokers, etc.)
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Program objectives
- Provide participants with clear insight into the management of luxury goods
- Develop marketing and management competencies related to luxury brands
- Deepen understanding of the specific character of luxury goods
- Develop strategic thinking with regards to current changes in the sector
- Learn to transform a national brand into an international brand
- Confront challenges related to Customer Relationship Management, in particular how to democratize a brand
- Create a brand blending tradition and modernity
- Understand how to create a consumer experience in the digital space
