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Luxury Retail Management in the Digital Age

Most luxury and premium brands have focused on integrating their distribution by developing a mix of directly operated retail stores and branded wholesale agreements with selected partners. In the recent years, this integrated retail strategy has been disrupted by the digital revolution and the development of E-commerce, mobile and social commerce. This course, which benefits from the most recent research on the development of the OMNI retail channel mindset will revisit the most important success factors of luxury retail management at the age of internet and how luxury and premium brands should secure their investments in retail.

Register for the upcoming session on 18 & 19 October 2016
Fee: 3,000 SGD (before GST)
A 10% Early Bird discount will be applied for registrations received before 15 September 2016.

Webpage for more details: http://www.essec.edu/en/pages/about-essec-asia-pacific/executive-education-asia-pacific/upcoming-workshops/

Duration:2 days
Date:18 & 19 October 2016
Language:English
Location:Singapore
Format:Part time

Talk to our advisor

Louise Nguyen

+65 6413 9735

Send email
ESSEC | CPE Registration number 200511927D | Period of registration: 30 June 2011 - 29 June 2017

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