Luxury Hospitality & Destination Branding and Marketing Strategy
The concept of luxury brand management has become increasingly inspirational across different industry sectors. This workshop will give participants in-depth understanding of the best practices and success factors of luxury brands and most importantly what lessons can be applied in the hotel & tourism industry in terms of luxury branding and luxury service/experience delivery.
Register for the upcoming session on 29 - 31 March 2017
Fee: 4,500 SGD (Before GST)
For more information, please contact us at firstname.lastname@example.org
Webpage for more details: http://www.essec.edu/en/pages/about-essec-asia-pacific/executive-education-asia-pacific/upcoming-workshops/
|Date:||29 - 31 March 2017|
|Location:||ESSEC Business School, Asia-Pacific, 5 Nepal Park, Singapore 139408|
ESSEC Graduate with 20 years of professional experience in the Luxury Industry, former COO of Ralph Lauren Europe, CEO of Pierre Balmain Couture House and CEO of Giorgio Armani France. In 2004, he founded his own consulting company, specializing in Luxury Brand Management and International Luxury Distribution with a focus on emerging countries. Since 2004, Denis has been teaching luxury marketing at ESSEC Business School. He served as the Executive Director of ESSEC MBA in International Luxury Brand Management from 2004 to 2012. He also regularly lectures at several Asian universities, in Shanghai, Beijing and Hong Kong, and is often invited to deliver keynote speeches at luxury summits and conferences, particularly in Asia, Brazil, Russia, India and the Middle-East.Overview Public
Who should attend?
- Investors & owners of luxury hotels and resorts
- Marketing directors or managers of luxury hotel groups
- Senior operational managers of luxury hotels in charge of rooms, F&B, spas etc.
Overview Strengths of the program
- Brand DNA & codes to enhance uniqueness and differentiation
- Brand architecture revisited-Lifestyle hotel brands and hotel collections
- From destination branding to luxury destination marketing