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The Art of Collaborations in the Luxury and Premium Industry

In the last 25 years, luxury and premium brands have learnt to better control and communicate their brand DNA and codes, increase the consistency of their brand architecture and brand expressions across product categories and regions, increase their control on distribution and retailing to get closer to their consumers and develop consumer’s knowledge.

But more recently, we have seen a growing number of brand collaborations initiatives at large, from co-branding to marketing alliances and distribution partnerships, between different categories of companies and actors, which do not only relate to small brands but are also often used by big and famous luxury brands.

This innovative course will help participants understand better this new branding phenomenon and learn how to leverage more effectively on collaborations at large.

Register for the upcoming session on 20 & 21 October 2016
Fee: 3,000 SGD (before GST)
A 10% Early Bird discount will be applied for registrations received before 15 September 2016.

Webpage for more details: http://www.essec.edu/en/pages/about-essec-asia-pacific/executive-education-asia-pacific/upcoming-workshops/

Duration:2 days
Date:20 & 21 October 2016
Language:English
Location:Singapore
Format:Part time

Talk to our advisor

Louise Nguyen

+65 6413 9735

Send email
ESSEC | CPE Registration number 200511927D | Period of registration: 30 June 2011 - 29 June 2017

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