Roundtable on "Understanding the Islamic Marketing Environment"

The Roundtable on "Understanding the Islamic Marketing Environment", will be held on Wednesday, 14 September 2016 at ESSEC Business School, Asia-Pacific. 

ABSTRACT

The current Islamic marketing environment poses a certain number of unique challenges because the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems. It is therefore vital for companies and marketers to analyze the environment before attempting to address these markets. This roundtable aims to address the unique features of different sectors in the Muslim market, to bring you a better understanding of doing business with the Muslim world.

The roundtable is held in conjunction with the launch of Prof. Cédomir Nestorovic’s latest book, Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment.

Please contact us at essecasia@essec.edu to register for the roundtable.

SPEAKERS

- Prof. Cédomir Nestorovic, Professor of International Marketing and Geopolitics, ESSEC Business School and Director, ESSEC & Mannheim Executive MBA Asia-Pacific

- Mr. Fazal Bahardeen, CEO, CrescentRating

- Mr. Sani Hamid, Director (Economy & Market Strategy), Financial Alliance

- Mr. Zaini Osman, CEO, Warees Investments Pte Ltd

EVENT DETAILS

Date: Wednesday, 14 September 2016
Time: 7:30pm to 9:30pm
Venue: ESSEC Business School, Asia-Pacific, 5 Nepal Park, Singapore 139408